Life at The Sessile

To showcase the lived experience at design-led BTR scheme, The Sessile in North London, a series of creators were cast (paid and earned) to create original, authentic and engaging content. Identifying creators around the building’s themes of health and wellbeing, co-working and lifestyle, creators were chosen to reach specific target audiences and raise awareness of the brand and product offering. Leveraging existing relationships and the brand’s reputation, partnerships were secured with a higher calibre of influencers (ranging from nano to macro) and where relevant, content was repurposed for UGC Meta campaigns.