Candice Brathwaite x BEEN

BEEN partnered with influencer, author, broadcaster and bag-enthusiast Candice Brathwaite to create her dream bag made from recycled materials. Selling out in under 24 hours, the collaboration catapulted the brand to a new audience and raised awareness of sustainability within fashion.

The partnership and affiliation was leveraged to secure press coverage and reach many key target influencers for the first time, hosting a press breakfast to mark the launch of the collaboration. Following the success of the first collaboration, additional styles of the bag were created.